Canadian based company HeadNorth Inc. officially enters the sports helmet industry with the announcement of their unique cushioning system. The creative design introduces a better protection mechanism across all contact sports requiring helmet protection.

“There is so much brilliant research going on in the areas of brain injury diagnosis and treatment,” says Marty Lachance, Founder of HeadNorth. “We wanted to address the glaring gap between participation and prevention. We’ve been working on this concept for a year now. We’re excited to present a very different helmet solution to the sports world.”

>> How it works video — Coming to our Blog Monday July 17, 2017 <<

The multi-sport, five-stage cushion concept provides advanced protection to the helmet wearer. During higher impacts, the invention delivers increased cushioning. By using this design, HeadNorth permits both comfort and safety at all times. It’s a significant improvement over current helmet technologies that offer single-stage protection in foam or single-pressure air bladders.

“We’ve been invited to apply for funding, but our focus right now is building a team. We’re looking for engineers who understand thermodynamics as well as medical experts in the fields of biomechanics and neurotrauma,” said Lachance. “The engineering expertise required is going to be challenging to find but we are certainly open to working with individuals outside of North America,” he added.

HeadNorth understands the challenges of moving a new helmet concept forward. The startup also understands that helmets cannot prevent all head injuries in sport. Diffuse axonal injuries, for example, occur when the head is accelerated and decelerated rapidly. This type of injury may not involve any direct impact to the head. There is no helmet that could provide protection in these types of injury.

“I would rank all retail-level helmets as poor at preventing even minor injuries,” says Lachance. “We desperately need a system that can move us closer to that maximum level of protection for the expected linear and rotational forces. We believe our system will get wearers much closer to that level – and we’re going to save lives along the way.”